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Lucy Pinder in "Don't Run The Risk" Network Rail ad

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http://www.lucy-pinder.tv/ Quote: Lucy Pinder, Glamour Model "I'm really pleased to be involved with the Don't Run The Risk campaign this year. The fact that people misuse level crossings and ignore warning signs is really surprising to me, especially when the consequences are so clear. This kind of campaign is really important to highlight the dangers of taking life-threatening risks to young men." Quote: Mark Shaoul, Head of Marketing, Network Rail "Last year's campaign had a noticeable effect on recorded incidents at our level crossings, which are one of the key safety points on the rail infrastructure. This year we have taken the campaign a step further, using data to identify specific level crossings for heavy weight local community activity. We've also stepped into new territory with a viral designed to reach those elusive 18-24 year old male drivers. All in all, our message is clear, if you run the risk at a level crossing, your chances of surviving if hit by a train is virtually zero" http://thenewsbureau.co.uk/blo...

Channel: News & Politics
Uploaded: November 30, 1999 at 12:00 am
Author: pidditydidigeon

Length: 01:04
Rating: 4.47
Views: 13853

Tags: ad  advert  campaign  crossing  don't  level  lucy  network  pinder  rail  risk  run  safety  the  

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Video Comments

LifeGoesOn911 (November 30, 1999 at 12:00 am)
I am in a network rail ad i play a little girl who gets hit :( If you see this ad then plz tell me!!!
smarshthelegend (November 30, 1999 at 12:00 am)
Hard hitting just what we need. Very well made
singularrave (November 30, 1999 at 12:00 am)
the reason it is network rail's own train is because none of the operating companies (virgin etc) would put their name to any form of crash. even a faked one.
9141521006 (November 30, 1999 at 12:00 am)
Thats insane, good video. Better than the current one!
killer1479 (November 30, 1999 at 12:00 am)
agreed, this had me fooled into thinking it was gonna be an advert for a head on collision of two cars, but never car and train
killer1479 (November 30, 1999 at 12:00 am)
agreed, people think that they can beat the train only to find out they get beaten by the train
killer1479 (November 30, 1999 at 12:00 am)
agreed, people only think those barriers are there for soft arse's that are to safety critical, people only go through the barriers because they think it makes them look tough, but the only thing that is tougher than them is indeed the TRAIN
hstscotsman (November 30, 1999 at 12:00 am)
Clever idea
mststv (November 30, 1999 at 12:00 am)
lol isnt it a cowinsdense thats it the networkrail 43 dat killed him and its network rail that run the ad lol
nailsj86 (November 30, 1999 at 12:00 am)
cool, what's the title of the song? Hopefully I'll be working for them next year!

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