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Trade Show Tips
Throw in an Extra Banner Stand
Use retractable displays to add punch to your booth
by Richard Hendershot,
Trade Show Tips
You've spent considerable time and effort designing a killer
trade show booth or popup display. But now you find you would like to emphasize
a new product, or a special service your company has just introduced. Do you
have to go back to square one and redesign your entire booth?
Definitely not. Just add an extra
bannerstand
or retractable display unit or two. Highlight your new product offering by doing
up a special portable JiffyRoll. Or punch up your presentation by replacing
those low tech flip charts with a graphically striking retractable display.
These units are versatile enough to be placed near your featured product. Then
move it to your presentation area and use it as a graphic backdrop when making
your pitch.
Retractable displays are portable, easy to set up, and very
inexpensive. In fact the price of these units has come down so much you no
longer have to be concerned with amortizing their cost over five or six shows. A
bannerstand is inexpensive enough to be considered a one time item. A JiffyRoll
(Roll Up) costs a bit more, but will give you many uses. In fact, if you take
care of them, retractable displays are sturdy enough to last for years.
Design for Impact
Since you want to maximize the dramatic graphic impact of
your bannerstand or JiffyRoll, try using a bit of design flair. Don't settle for
a blown up version of your presentation's title page, or just the product name
followed by a few bulleted features.
Digital printing techniques give you the ability to use full
color photographs and artwork. If you don't know anything about working with
images, or have never used graphic design software, get your company's graphic
designer to create something with visual impact.
Or, even better, talk to your
trade show display supplier and see if they can design something for you as
part of their service. Since they have done this sort of thing hundreds of
times, they will have a very good idea of what you are trying to accomplish, and
they will know exactly what raw materials you need. They can often put an
impressive design together for much less than you are likely to pay a free lance
designer.
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